Simple, transparent pricing

Start online. Scale everywhere.

Choose the right foundation for your business today, then unlock mobile apps, automation, POS, delivery, and multi-location operations as you grow.

Two months free yearlyNo PointerUp transaction feeGuided setup and launch
Plans for every stage

Choose your PointerUp plan

Web Starter

Launch your first professional online store.

₹1,999/month
+ ₹10,000 one-time setup
Best for

First-time sellers, home businesses, and local retailers moving beyond social selling.

  • eCommerce website
  • PointerUp management dashboard
  • Products, orders, customers, and inventory
  • Payment and shipping setup
  • Coupons, reviews, and wishlists
  • Standard reports
  • 2 staff accounts
Get Started
Most popular

Omnichannel

Sell through web, iOS, and Android together.

₹3,999/month
+ ₹20,000 one-time setup
Best for

Small and growing brands that want a consistent shopping experience across website and mobile apps.

  • Everything in Web Starter
  • Branded iOS and Android apps
  • Mobile app content builder
  • Push notifications
  • App-exclusive banners and offers
  • Initial app-store submission assistance
  • 5 staff accounts
Get Started

Growth

Turn customer activity into repeatable growth.

₹7,999/month
+ ₹20,000 one-time setup
Best for

Established D2C and retail brands with consistent order volume and active marketing campaigns.

  • Everything in Omnichannel
  • Advanced reports and insights
  • Customer segments and campaigns
  • Advanced promotions
  • Purchase orders and stock transfers
  • Up to 3 locations
  • 10 staff accounts
  • Priority support
Get Started

Scale

Run connected retail operations at greater scale.

₹14,999/month
+ ₹20,000 one-time setup
Best for

Larger retailers managing multiple locations, operational teams, in-store sales, and delivery.

  • Everything in Growth
  • POS application
  • Rider and delivery management
  • Multi-location inventory
  • Advanced roles and permissions
  • API and webhook access
  • Custom reports
  • Dedicated account manager
Get Started
Enterprise

Commerce infrastructure shaped around your business.

For high-volume, multi-brand, and complex businesses requiring custom workflows, ERP or CRM integrations, migrations, dedicated infrastructure, or a tailored SLA.

Custom setup and subscriptionContact Sales

Yearly pricing is shown as the effective monthly cost and includes two months free. One-time setup fees and applicable GST are additional. Third-party services are billed separately where applicable.

Optional growth services

Add marketing execution when you need it.

Keep PointerUp as your commerce foundation, then add the right level of content, advertising, retention, and optimisation support.

Included with SaaS plans

Marketing Foundation

Essential analytics, conversion tracking, and channel-readiness setup for your selected PointerUp plan.

₹0 additional

Social Presence

Social media management (SMM)

Keep your brand active with consistent, professionally managed social media content.

From
₹14,999/month
Monthly service fee
Best for

Businesses that need a dependable monthly presence on Instagram and Facebook.

  • 8 static or carousel posts
  • 2 short-form reels
  • 8 stories
  • Monthly content calendar
  • Copywriting and publishing
  • Monthly performance report
Talk to Sales

Ads Growth

Performance marketing

Run and improve performance marketing campaigns on one advertising platform.

From
₹14,999/month
or 15% of monthly ad spend, whichever is higher
Best for

Brands ready to acquire customers through either Meta Ads or Google Ads.

  • Google Ads or Meta Ads management
  • Campaign setup and optimisation
  • Catalogue and remarketing campaigns
  • 4 ad creative variations
  • Conversion monitoring
  • Monthly performance review
Talk to Sales
Recommended

Growth Partner

SMM + Performance marketing

Bring social media management and paid customer acquisition together.

From
₹39,999/month
Monthly service fee
Best for

Growing eCommerce brands that want one team managing their core growth channels.

  • Google and Meta Ads management
  • Social media content management
  • Creative testing
  • Product feed optimisation
  • Basic retention campaigns
  • Store conversion recommendations
  • Monthly growth review
Talk to Sales

Growth Plus

SMM + Performance marketing + SEO

Combine social media, paid acquisition, and organic search growth.

From
₹69,999/month
Monthly service fee
Best for

Brands that need acquisition, organic growth, retention, and conversion support together.

  • Everything in Growth Partner
  • eCommerce SEO
  • Expanded reels and ad creatives
  • Email and WhatsApp retention
  • Landing page support
  • Conversion optimisation
  • Detailed performance reporting
Talk to Sales

Marketing add-ons require an active PointerUp plan. Advertising budgets, applicable GST, messaging usage, creator fees, production, and other third-party charges are additional.

Built around your growth

More than an online store

PointerUp connects your storefront, mobile experience, daily operations, and customer growth in one platform.

01

One connected dashboard

Manage products, inventory, customers, orders, promotions, and fulfilment without switching systems.

02

Launch with confidence

Our team helps configure your store, integrations, apps, and essential settings for a smoother launch.

03

Grow without rebuilding

Upgrade into mobile commerce, multi-location inventory, POS, automation, and delivery as your needs evolve.

Questions, answered

Pricing FAQs

How does yearly billing work?

Yearly plans include two months free, so you pay for 10 months of service. The one-time setup fee is charged separately.

What does the setup fee cover?

The setup fee covers initial configuration, brand and theme setup, integrations, onboarding, training, and launch assistance based on your plan.

Are GST and third-party charges included?

Prices exclude applicable GST. Domain, payment gateway, messaging, app-store developer accounts, and other third-party charges are billed separately when applicable.

Can I upgrade my plan later?

Yes. You can move to a higher plan as your products, customers, locations, and operational requirements grow.

Which plans include mobile apps?

Omnichannel, Growth, Scale, and Enterprise can include branded iOS and Android apps. Web Starter is designed for businesses that need only an eCommerce website.

Can I see PointerUp before choosing?

Yes. Talk to our team for a guided product demonstration and a recommendation based on your business requirements.

Is the Marketing Foundation setup included?

Yes. Marketing Foundation is included with active PointerUp SaaS plans. It covers the essential tracking and channel setup required for the selected plan and marketing services.

Do marketing add-on prices include advertising spend?

No. Advertising budgets are paid separately by the client. Messaging usage, creator fees, production, and other third-party charges are also billed separately when applicable.

Need help choosing?

Let's find the right plan for your business.

Tell us about your products, locations, order volume, and growth plans. We'll recommend the best fit.

Chat with us